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Organisation of a Marketing Programme for German Wine in USA

Teilnahmefrist: 08.06.26, 11:00 Uhr
Auftraggeber: Deutsches Weininstitut GmbH
Ort: Bodenheim, Rheinland-Pfalz
Veröffentlicht: 07.05.2026
Geschätzter Auftragswert: 2.580.000 €
Laufzeit: 6 Jahre
Verfahren: Verhandlungsverfahren mit Teilnahmewettbewerb

Leistungsbeschreibung

The international activities of the DWI to promote the sale of quality wines from the 13 German wine-growing regions are also focused overseas, including USA. In order to gain a market presence in the USA for the years 2027-2032, the strategy includes raising the interest of consumers for German wines and increasing or consolidating sales of German wine products in this country. To establish this market presence a Service Provider shall exercise consistent marketing and public relations work through multi-channel activities and provide information on German wines, German wine and sparkling wine producers and related topics relevant to the market.

Eignungsanforderungen

Company presentation attachement
Self-declaration confirming professional/commercial liability insurance with a coverage of at least 1.[siehe Bekanntmachung],[siehe Bekanntmachung].00EUR for each of personal injury and 200,[siehe Bekanntmachung].00 EUR for each of property damage, or a declaration that such insurance will be obtained prior to the commencement of the contract.
The annual turnover of each of the last three completed business years shall amount to a minimum of 500,[siehe Bekanntmachung].00 EUR. If a bidder's annual turnover is lower than the minimum, its request to participate will not be considered.
Self-declaration confirming that the bidder has an active network of multipliers in trade and gastronomy in the wine/food/beverage sector as well as contacts to trade and public media in the U.S. of America.
Provide an appropriate references from contracts performed in the past of major services provided in the last five years - calculated from the date of publication of this notice. The reference must cover several different marketing and PR activities for a client, with the "gastronomy and trade" sector in the U.S. of America as target group.
Qualification of the team leader/Head of Campaign/project team:Self-declaration about the Staff or technical bodies that are planned to be involved in the provision of the services, regardless of whether they form part of the undertaking or not, in particular those staff members or bodies that will be responsible for quality control.

Zuschlag / Ergebnis

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Organisation of a Marketing Programme for German Wine in USA

Leistungsbeschreibung

Eignungsanforderungen

Zuschlag / Ergebnis

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